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What makes Social Recruitment Interesting?
0 comments02-04-2020
What makes Social Recruitment Interesting?
“The easiest way to obtain an updated version of a candidate's CV is via Social Media”
One of the biggest trends in recruiting over the past
few years has been the use of social media to attract and convert talent. This
practice even got its own buzzword – “Social Recruiting”. So what is
it exactly and how to do it #likeaboss?
Recruiting the best candidates is critical to any
company’s success today and many exciting tools have been created to help them
find and source the key talent. But choosing the most suitable tool to meet an
organisation’s specific needs can become a tricky job for employers.
There are lots of options to
source candidates these days – either through social media, or
different job boards, referrals, agencies. After coming across this topic for
my article, I got very curious about social media recruiting and I decided
to do a bit of research.
I asked myself why has social media recruiting become
such an important subject in the HR world? Why should companies use it? What
are its actual benefits?
What I discovered was that there are more devices
connected to the Internet than there are people on Earth, that 40% of people
socialize more online than they do face-to-face, 100.000 tweets are sent, 2
million queries are searched on Google and 684.478 pieces of content are shared
on Facebook every minute.
Simply put, social recruiting is using social
media channels for recruiting.
So, social media makes real time engagement possible
and allows companies to develop deeper connections with clients in ways that
were previously not possible.
Social recruiting goes beyond posting current
vacant jobs ads on your company’s social network accounts. It offers so much
more! You can use social media networks to proactively search for potential
candidates, build a relationship with them and encourage them to apply to your
vacant job positions.
Therefore,
· Through social
media, employers can reach candidates faster and at a lower cost
because, as opposed to agencies, job boards or referrals, recruiting with
social media is totally free.
· Social media
tools allow employers to engage with their target audience and easily identify
whether the candidates are a good cultural fit for the company or not.
· Social media
will spread the information about a company making more people aware of its job
opportunities and getting employers in front of candidates whom they may never
find through traditional hiring methods.
· Because there
is less spam, employers will get a better and higher response rate when using
social networks to communicate with potential candidates. – is it true? I feel
spam has nothing to do with social media
· Social media is
great for referrals and they have the highest chances to result in a mutual
fit.
· Passive
candidates can be reached easily as they rarely visit job boards. So social
media might be the only way to reach and engage with them. – many passive
candidates today in India still are not on LinkedIn or just passive…
· With social
media platforms like LinkedIn, job seekers can be specifically targeted and
chosen from followers, connections or supporters of the brand.
· Using hashtags
for the job postings-A few well-placed hashtags on social media platform may
just land you your next star employee.
All in all, recruitment is all about sourcing the
right talent so having more options is better for employers and job seekers as
well. Social Media for Recruiting is about creating that passive
audience, a ready-made pool of potential talent.
- Megha Mehta
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